Fashion

Buy less. Choose well. Make it last.

(Vivienne Westwood, fashion designer)

Be a clothes hunter, not a gatherer

Know exactly what you need. Make sure it will work with what you’ve already got. Then go and find that item with pinpoint accuracy. Don’t get distracted, gathering up a lot of ho-hum stuff that you didn’t really want. 

Choose quality clothes that will last

It's worth paying more upfront for a well-made, classic garment that will last for many years. Check that:

  • Stitches are strong. The thread looks strong and there are no loose or missed stitches. The seams should hold together well when gently pulled.
  • It retains its shape. Gently tug the fabric to see if recovers. If it looks odd, it might not be a keeper.
  • You can’t see through the material. Very sheer material is prone to wear and tear.  
  • Buttons and zips are good quality. A metal zipper will last longer than a plastic one. Button holes should be well-finished and the buttons should fit.

Widen your definition of ‘shop’

Vintage stores, recycle fashion boutiques, online marketplaces – even op shops – have racks of quality bargains. Clothes swaps are eco-friendly and a can be lot of fun. Look out for events organised by shops or charities, or create your own with friends or colleagues.

The fashion industry produces 10% of global carbon emissions. This is more carbon than international flights and maritime shipping combined.

The fashion industry produces 10% of global carbon emissions. This is more carbon than international flights and maritime shipping combined.