This is the top of the main content

Gen Less

Embrace a lifestyle that
uses less energy, to help
halt climate change.
gen less symbol neon GIF

He karanga ki nga iwi puta noa i te ao ki nga
nekehanga ahuarangi o te ao.

To the people of the world, regarding climate change.
Be awake; be vigilant; be cautious!

woman with gen less tshirt

Gen Less is a lifestyle choice.
A decision to start getting more
out of life by using less energy.

It's the first generation anyone can join, regardless of age.

It unites New Zealand individuals, organisations, businesses and the government, to live and work in more climate-friendly ways.

By being in Gen Less, you are choosing to take meaningful, ongoing action to reduce your greenhouse gas emissions from energy use.

Because if we’re going to stop climate change, we need to do it together.

Join Gen Less

Start living a Gen Less lifestyle

Change only happens if we act. The good news is there are lots of ways we can make change in our lifestyles, some big, some small.

We have a variety of ways to help you start living with less energy, and getting more out of life.

walking to live more with less energy

Other Gen Lessers

Lots of great companies and people are already reducing their energy-related greenhouse gas emissions:

Countdown gen less logo symbol


We've reduced our emissions by 21% since 2016 through energy use and food waste reductions, and climate-friendly refrigeration. We've got an ongoing commitment to reduce them by 60% from our 2015 levels by 2030.
Ecostore gen less logo symbol


From our biodegradable ingredients, to our carboNZero certified manufacturing and sugar plastic packaging, we ensure our products are safer for you, your family and our world.
Ethique gen less logo symbol


Proudly made in New Zealand, our plastic-free solid beauty and personal care range is taking on the world and helping to eliminate plastic bottles. Certified palm-free, cruelty-free and vegan.
NZ Post gen less logo symbol

NZ Post

We’re committed to delivering your parcels in the most sustainable way. Moving our delivery vehicles to EVs and increasing our focus on recyclable packaging are just the start.
Stuff gen less logo symbol


Since 2015 we’ve achieved a 47% reduction in our carbon emissions across the business, by radically reducing our electricity consumption and waste across all our offices and events.
Wishbone Design gen less logo symbol

Wishbone Design

We make simple things that work well, so people can waste less, and play more.
Westpac gen less logo symbol


We’re committed to taking action on climate change, and helping finance New Zealand’s transition to an ultra-low emissions economy.
Miraka gen less logo symbol


We’re taking action and building ideas that are environmentally and life-affirming as well as learn-able and share-able.
Lewis Road Creamery gen less logo symbol

Lewis Road

We’re passionate about our sustainability journey and want to combat climate change through energy use and encourage New Zealanders to make small changes which will contribute to a universal goal.
WWF gen less logo


We believe in science-based, knowledge-led solutions for a world where people live in harmony with nature.
auckland council gen less symbol logo

Auckland Council

We’re actively working with Aucklanders and New Zealanders to reduce their carbon footprint through the FutureFit tool.
Jane Goodall Foundation gen less symbol logo

Jane Goodall Institute New Zealand

We're undertaking work on sustainability issues and mobilising an informed and compassionate critical mass of people, helping to create a better world for people, other animals and our shared environment.
gen less symbol black GIF

The Gen Less symbol

The 'less than' symbol (<) is the symbol of Gen Less. It stands for using less energy, while getting more out of life.

More innovation. More fun. More connection.

Whether you're a business, organisation, or an individual, you can show your support for Gen Less by displaying the < symbol.