According to our research, 88% of Kiwis want businesses to do more about climate change. Thankfully, there are businesses making great efforts to lower their carbon footprint and produce sustainable products.
Learn how to spot a carbon-conscious company, while avoiding greenwash, and use the power of your dollar to support businesses taking action.
Signs of a carbon conscious company
Labels and certification
Genuine certifications show a product, service or business is taking measurable steps to reduce or offset its carbon footprint. Look for them on things you buy or company websites.
Businesses that make efforts to reduce emissions want their customers to know about it – so if they’re taking action, it should be easy to find out. Look online for sustainability reports, certifications and carbon-reduction initiatives on company websites and social media. See if they use low-emission or electric vehicles, or have switched from a fossil-fuelled process heat system (like a coal boiler) to electricity or wood energy.
Verifiable claimsIt’s a great confidence boost if sustainability and carbon reduction claims check out elsewhere. Do a little extra research to see how the company’s reputation stacks up in the media and with other third-party commentators and watchdogs.
How to spot greenwash
"Greenwashing" is when businesses make their products look more environmentally friendly than they really are.
- Watch the words — 'Green', 'natural', 'biodegradable' and 'eco-friendly' don't mean much – look for official labels instead.
- Specific claims are better than vague ones — Go for 'Made from 100% recycled material' rather than 'all natural'.
- Beware of the packaging — Imagery like leaves or trees, green colours and cardboard packaging can imply the product is made sustainably.